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NotBW – Launch Campaign
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Our media house, OnPeak, was contacted to create a video for the launch campaign of a new sportswear brand: NotBW.

On my side, I handled the cinematography, the colour grading and the retouching. A few key pointers from the client were:
– Accurately reproduce the colours of the different skues
– Showcase the fabric, adding details of the mesh
– Make sure that the skin looks polished, but not retouched

We shot on a Sony A7IV, on Sony G-Master lenses, handheld. The lighting was done using an ARRI Skypanel s60 and an Amaran 60d, as well as a 12×12 for the Key diffusion, a 6×3 for diffusing the kicker and a couple of negs to control the spillage on the walls.


And here is the final result:

Credits:
– Production: OnPeak
– Starring: Federica Negri
– Director: Alessandro Citterio
– Cinematography: Riccardo Luppi
– Production assistant: Sofia Barbanti

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    NotBW – Launch Campaign
    143 views